Local Knowledge – Global Expertise

Wondering how you can make the most of LinkedIn to find new customers? This event will provide you help, advice, and strategies for effective lead generation in international markets. What you’ll learn Understand the scope of LinkedIn and it’s audiences, demystify the way in which the LinkedIn algorithm works, a step-by-step guide to finding new people to connect with in the right industry to expand the reach of your business Description Did you know that LinkedIn has over 900 million members in more than 200 countries and territories, making it one of the largest professional networks globally? Join us in this webinar to deconstruct and learn one of the most powerful social media sites in the business world. Whether you are running a business to business (B2B) or Direct to Consumer (D2C) business, LinkedIn holds a world of opportunities and most businesses in the UK don’t look outside their local area on the platform. However, it’s easier than you think to find distributors, partners and buyers for your products by using the platform both as a market research tool and a connection tool. We’ll help you learn how to create platform-specific content, how to connect with the right crowd, and how to engage your way to success on LinkedIn. Speakers Charlie Garnham Digital Trade Adviser, Department for Business and Trade Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.

As the fourth-largest economy in West Africa, Ghana serves as a strategic entry point for businesses seeking to access the wider West African market. Despite its strong economic potential, doing business in Ghana requires a solid understanding of the local regulatory environment, cultural differences, and practical market considerations. For many UK companies, navigating this landscape can be both rewarding and challenging. The UK and Ghana have a trade partnership agreement, the UK-Ghana Trade Partnership Agreement, providing preferential market access. This session will provide key market insights, highlight the high-potential growth areas, and offer practical advice on how to effectively establish and grow your business operations in Ghana. We will also cover how the UK Department for Business and Trade (DBT) can support you throughout your market entry and expansion journey when selling to Ghana.

Join the Institute of Materials, Minerals and Mining for the third webinar in their new series Navigating Industry 4.0 in Materials, Minerals & Mining where the focus will be on minerals. You will hear from: Dr Andrea Bisciotti, Ph.D. Research Fellow in Mineralogy, University of Ferrara (Italy) Urban Mining: Current and Future Practices for Sorting and Recycling Construction and Demolition Waste Dr Ian Mellor Managing Director, Metalysis Ltd (UK) The Metalysis FFC Process: A Sustainable Route to Metal Powder Production